Businesses and organizations need to spend their marketing and branding budgets wisely. Instead of focusing upon the production of marketing ‘stuff’ they need to ensure that they are marketing with purpose. That’s what Jud does. He works collaboratively with clients to ensure that their marketing dollars are properly allocated. He works to ensure that marketing efforts align with, support and advance established business objectives.
Jud is the proud driver of a Toyota Sienna minivan. He is married, father to three rambunctious boys, a voracious reader of fiction, a non-discerning coffee drinker, a Nancy Greene ski racing coordinator and One Marketing’s resident Marketing and Brand Strategist. He met his wife on one of Canada’s first dating sites. Can you tell?
Professionally, he brings more than 24 years of Marketing, Brand and Communications experience to every client project. He has worked in both Ottawa and Toronto and has collaborated with public and private sector clients at municipal, provincial, national and international levels. Over his career he has had the pleasure of working with a vast array of clients such as IBM Canada, McGill University, Ontario 211, the Canadian Physiotherapy Association and the Canadian Department of Justice. Having helped launch five small businesses he also enjoys providing guidance to other business owners and entrepreneurs.
In between client work and planning his next coffee date Jud often shares his experiences with publications and organizations such as the Retail Council of Canada, Internet World, Technology in Government, the Association of Fundraising Professionals (Ottawa), the Ottawa Business Journal, CityTV, AllBusiness.com and the Canadian Construction Association.
Skill-sets and Services:
- Brand, Marketing and Communications Audits
- Marketing and Brand Plans
- Stakeholder Interviews
- Group Planning Sessions
- Content Review, Development and Editing
- Stakeholder Engagement Exercise for the International Federation of Biosafety Associations
- Brand Review and Audit for the Canadian Audit and Accountability Foundation
- Brand Review for the Canadian Psychological Association
- Promotional Strategy for the Library of Parliament
- Communications Review & Video Direction for St. Patrick’s Home of Ottawa
- Communications Plan for CICO (Community Information Network of Ottawa)
- Group Planning session for Ottawa Symphony Orchestra
Jud drives a baby blue minivan. He loves it. Sometimes he has a beard, sometimes he doesn’t. He drinks coffee because he has children. His children have caused his coffee addiction. He is always willing to talk about your marketing needs over a coffee. Always. Sometimes he even buys.
Scott is shorter than he looks, loves argyle sweaters and breeds cute, curly headed children in his spare time. He orders coffee every time he goes out, but often forgets to drink it. That full mug of cold coffee at your Starbucks table? That belongs to Scott. If you have need of creative design, you should meet Scott.
Sean shaved once. Once. There weren’t any witnesses mind you and his wife claims the blade touched his legs, not his face. It doesn’t matter though because Sean is our main man BEHIND the camera and the one focused on making others look good. If you require a video. …any kind of video…he da man.
By day Sara is a highly sought development consultant offering close to 20 years of experience in both non-profit and corporate sectors. By night, she’s Batman. Not really. But as a wife and mother she’s a superhero of sorts. She’s also your go-to person for fundraising, sponsorship and corporate development.