Who are you? What do you do? Why should I care?
Take a moment and answer those questions. The first two should be easy. The copy is likely on your website. The last one won’t be as straightforward as you may think.
Who is the ‘I’ that you will be speaking to? All people, clients, partners, members, donors and colleagues are not the same. If your message is too generic, and most messaging is, it will fall on deaf ears.
Now, if you manage to determine who all of the ‘I’s’ are in your marketing relationship network, and are able to articulate why each should care about what you do, then riddle me this:
How does each person, each ‘I’, prefer to receive and consume content? Tough one eh?
If you would like to learn a bit about content marketing check out this article.
If you just want to relax for a moment, here is Diana Krall singing Why Should I Care