There are two types of people I try to avoid in Marketing:
1. Those who seem to have an answer for every question
2. Those who have the word ‘guru’ attached to their name in any way, shape or form
No one knows everything, and the world of marketing is always in flux as new tools and tactics become available. This is why checklists are important. When you are juggling 10 balls at work (or in our case, 10 clients) and trying to meet deadlines even something that many would deem as obvious can get overlooked.
I found this Social Media checklist the other day when reading www.ragan.com. It’s being used to promote a book, but it’s still a good checklist.