Web design Archives - One Marketing

Is Your Marketing Adding Value?

Posted by | Content, Marketing, One Marketing, Web design, Website | No Comments

Marketing is often a self-serving activity. Your organization wants (or needs!) more money, more members or more exposure. Usually those three and more. In some cases though, you can address your needs while at the same time providing value to others. If executed properly it can be marketing at its finest. Everyone wins.

As example, we recently worked with the Canadian Physiotherapy Association (www.physiotherapy.ca) on the development of a new site designed to serve and educate the Canadian public. Take a moment and think about what you would do if you twisted a knee while golfing. Straight to emergency? Unlikely. Book an appointment with your doctor? Perhaps, but I doubt it. A betting man says that the average person will get home and type ‘twisted knee’ into Google.

Everyone wants to self-diagnose. Bad back? Google. Sprained ankle? Google. Chronic knee pain? Google. It is what we have been conditioned to do. We recognized this and worked with the CPA to build a site where people could find what they were looking for.

www.physiocanhelp.ca is a site packed full of information that is, increasingly, being generated by Canadian physiotherapists. The public can find useful information, members of the Canadian Physiotherapist Association can share their knowledge and experience, while at the same time subtly promoting their own practice, and public awareness of the benefits physiotherapy is raised.

See what we did there? 🙂 Win, win, win.

physiocanhelp.ca

The Cobbler’s Kids Have No Shoes

Posted by | Marketing, One Marketing, Web design, Website | No Comments

When One Marketing incorporated in August of 2010 we had already been up and running as a business for four months. It took us another six months after incorporation to get a web site up.  Had another agency in town not ridiculed us online, questioning how we could claim to build websites when our own business didn’t have one, we likely would have gone years site-less. We took a week and hammered out a web site. It remained unchanged until May 2014. As the saying goes ‘the Cobbler’s kids have no shoes’. We were too busy looking after our clients to look after ourselves.

I think that our clients appreciated that though. Our desire to put them first.

As we pushed the ‘publish’ button on this new site I silently wondered how long it would take us to design and build the next version. After all, we’re still Cobblers.

As reference, here is the ‘Who We Are’ page from our first corporate site.

The First One site