National Volunteer Week is about thanking all volunteers, regardless of their size, shape, age, skin colour or where they live. Volunteer Canada wanted to create something that would allow people and organizations to thank the volunteers who make a difference in their lives. One Marketing went out and developed an ‘E-Thank You Card’ site. Users can build a superhero volunteer character for their card by choosing from gender, skin colour, hair colour, masks, body pose and messaging options. A little something for everybody. That’s just the way we role.
