In the National Capital Region (i.e. Ottawa) CGI wanted to convey it's business and cultural visions to staff, partners, clients and the broader community. The challenge was to take 3 powerpoint slides packed content and distill them into one page. In about 4 days. One Marketing began with 8 creative approaches. We quickly whittled that down to 4. The volume of content made it clear that only 2 of the options would really work. The client loved one of them (this one!)