Jud Rasmussen, Strategy

Businesses and organizations need to spend their marketing and branding budgets wisely. Instead of focusing upon the production of marketing ’stuff’ they need to ensure they are marketing and communicating with purpose. That’s what Jud does. He works collaboratively  with clients to ensure their marketing dollars are properly allocated. He works to ensure marketing efforts align with, support and advance established business objectives.
Professionally, he brings more than 25 years of marketing, brand, communications and sales experience to every client project. He has worked in both Ottawa and Toronto and collaborated with public and private sector clients at municipal, national and international levels. Over his career he has had the pleasure of working with a vast array of clients such as IBM Canada, McGill University, Canadian Red Cross, the Canadian Psychological Association and the Canadian Department of Justice.
Having helped launch five small businesses he also enjoys providing guidance to other business owners and entrepreneurs.

Juds Skillset

  • Content drafting & editing (video scripts, print, web)
  • Stakeholder Engagement Exercises
  • Brand & Marketing Audits
  • Marketing, Branding & Promotional Strategies
  • Marketing Coaching & Mentorship
  • Strategic planning for small business

Sample Client Engagements include:

Canada’s Building Trades Unions (Video Scripting and Direction)
Canadian Lung Association (Video Scripting and Direction)
Canadian Library of Parliament (Promotional Strategy)
Canadian Psychological Association (Strategic Planning, Brand Audit)
Canadian Physiotherapy Association (Marketing Plans)
Outcome Consultants Inc (Brand Planning)
International Federation of Biosafety Associations (Stakeholder Engagement, Marketing Strategy)
Public Health Agency of Canada (Marketing Strategy)
Canadian Audit and Accountability Foundation (Stakeholder Engagement, Brand Audit, Brand Strategy)
Canadian Veterinary Medical Association (Marketing Strategy, Stakeholder Engagement)
Canadian Nurses Association (Stakeholder Engagement, Group Facilitation)